Alitalia's crisis in the media – a situational analysis

摘要: Purpose – The purpose of this investigation is to explore Alitalia and the Italian Government's crisis response strategies (CRSs) implemented in three specific periods 2008 understand approach communicating with media stakeholders as well examine how main international newspapers framed Alitalia's CRSs.Design/methodology/approach This study adopts a content analysis evaluate CRSs used by Government their official press releases then reported newspapers.Findings Both focused mostly on corrective action however, some differences choice are visible during periods. provided more information situation through its than government, whereas government larger measure excuse strategies, especially later period. In terms news coverage, an...