Effects of third-party information on the demand for more sustainable consumption: A choice experiment on the transition of winter tourism

摘要: Abstract Sustainability transitions involve a dynamic interaction of regulation, innovation, and preferences for new products. In this study we examine consumer as potential driver supply side innovations in the winter tourism industry. We use novel survey approach that allows heuristic decision-making based on information from third parties. Specifically, investigate when (i) only factual (ii) environmental NGO or recommendations are available. The third-party significantly affected destination choices about one examined choice sets. results indicate willingness to pay some sustainability attributes, they point specific differences among different tourist groups. Regarding methodology suggest experiments involving useful product policy markets where standard assumptions rationality may not apply.