How big data and analytics reshape the wearable device market – the context of e-health

作者: Jing Wu , He Li , Zhangxi Lin , Khim-Yong Goh

DOI: 10.1080/00207543.2015.1059521

关键词: Big dataIndustrial organizationProfit (economics)Market structureWearable technologyAnalyticsHealth careEngineeringWearable computerAdvertisingMarket share

摘要: The wearable device can be a key link between health care and big data analytics (BDA). benefits of BDA in have been widely acknowledged, but the uncertainty implementation has led some firms to hesitate adopting this technology. In research, we are keen answer questions whether would adopt strategy, how much effort they put into it. We propose competition model with without strategies, consider consumer’s preference towards network effects. Our demonstrates that investment on directly affects firm’s equilibrium price, market share profit at same time, strategy also rival’s performances. When firm adopts different strategy: conservative or expansive, outcomes different. find structures, fully covered partially covered...

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