The Role of Relationships in Initiating the Internationalisation Process in B2B Markets
作者： Bartosz Deszczyński , Krzysztof Fonfara , Adam Dymitrowski
DOI: 10.15678/EBER.2017.050404
关键词: Originality 、 Typology 、 Customer relationship management 、 Intermediary 、 Internationalization 、 Cornerstone 、 Business networking 、 Purchasing 、 Business 、 Industrial organization
摘要: … the development of a typology of relationship capital mediating agents. Findings: The cornerstone of the article is the … brands, the main challenge to succeed in the German market was …
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