Psychologiczne aspekty wrażliwości cenowej. Perspektywa korzyści i strat
作者： Robert Mackiewicz , Andrzej Falkowski
DOI:
关键词: Economics
摘要:
参考文章(7)
Amos Tversky, Daniel Kahneman, Rational choice and the framing of decisions The Journal of Business. ,vol. 59, pp. 91- 104 ,(1990) , 10.1017/CBO9780511598951.011
P. A. S. Breslin, G. K. Beauchamp, E. N. Pugh, Monogeusia for fructose, glucose, sucrose, and maltose Attention Perception & Psychophysics. ,vol. 58, pp. 327- 341 ,(1996) , 10.3758/BF03206809
Daniel S. Putler, Incorporating Reference Price Effects into a Theory of Consumer Choice Marketing Science. ,vol. 11, pp. 287- 309 ,(1992) , 10.1287/MKSC.11.3.287
Peter R. Dickson, Alan G. Sawyer, The Price Knowledge and Search of Supermarket Shoppers Journal of Marketing. ,vol. 54, pp. 42- 53 ,(1990) , 10.1177/002224299005400304
Stanislas Dehaene, J. Frederico Marques, Cognitive euroscience: Scalar variability in price estimation and the cognitive consequences of switching to the euro: Quarterly Journal of Experimental Psychology. ,vol. 55, pp. 705- 731 ,(2002) , 10.1080/02724980244000044
Christoph Breidert, Thomas Reutterer, Michael Hahsler, A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY Innovative Marketing. ,vol. 2, ,(2017)
Richard H. Thaler, Mental Accounting and Consumer Choice Marketing Science. ,vol. 27, pp. 15- 25 ,(2008) , 10.1287/MKSC.1070.0330