Mining and modelling web user engagement: A survey on academic sites for framework establishment

摘要: The rapid development of information and communication technologies has made the Internet to become main source information, not say a platform share knowledge on daily basis, consumed various devices platforms. This consumption other hand produces data that can be used measure user engagement into content been for purposes, e.g., advertising web personalization. most common metric click through rate. However, simple does necessarily mean engagement, although it one metrics applied. In this paper we focus aspects propose framework evaluate towards sites provided content. To demonstrate prove framework, have conducted an extensive study several websites in academic domain.