ATTITUDE TOWARDS ONLINE RETAILING SERVICES: A COMPARISON OF STUDENT AND NON-STUDENT SAMPLES *
作者： Siohong Tih , June M. L. Poon , Sean Ennis
DOI:
关键词: Undergraduate student 、 Psychology 、 Perception 、 Advertising 、 Medical education
摘要: This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing students (n = 161) towards retailing services with non-students 252) such services. A structured questionnaire administered was used to gather data perceptions, satisfaction, and behavioral intentions regard The t-test results showed that, general, students' attitude is similar that non-students. Therefore, may be reasonable surrogates for consumers retailing.
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usm.my 参考文章(50)
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