Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts
作者： Benjamin K Johnson , Bridget Potocki , Jolanda Veldhuis
DOI: 10.1093/JCMC/ZMZ003
关键词: Credibility 、 Advertising 、 Psychology 、 Social media
摘要: Advertisers have turned attention to the popular photograph-based social network Instagram. One technique for reaching consumers has been advertisements resembling …
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