Influence of evoked contexts on hedonic product discrimination and sensory characterizations using CATA questions

摘要: Abstract This research contributes new understanding of the role consumption context. 12 studies involving 1727 consumers were conducted as central location tests (CLT). Using between-subjects experimental designs, influence evoked contexts relative to control condition for hedonic responses and sensory product characterization using check-all-that-apply (CATA) questions was evaluated. Contexts by asking think last time they ate/drank focal category or imagining a specific situation where would take place (e.g., breakfast on weekend morning). In half studies, asked provide description context imagined. There no consistent trend in results regarding responses. Effects seen minority but not consistently showing differences mean scores changes sample discrimination. The type that (last vs. situation) did systematically results, although use phase during evocation detrimental all participants describe imagined, discrimination inferior achieved under Sensory CATA highly similar suggested characterisations generated typical CLT good proxy experience contextualised situations.