Unconscious Goal Pursuit: Nonconscious Goal Regulation and Motivation

作者： Henk Aarts , Ruud Custers

DOI: 10.1093/OXFORDHB/9780195399820.013.0014

关键词: Theme (narrative) 、 Experimental research 、 Cognitive psychology 、 Social psychology 、 Unconscious mind 、 Goal regulation 、 Goal orientation 、 Psychology 、 Priming (media) 、 Goal pursuit 、 Control (management)

摘要: Experimental research in psychology has discovered that human goal pursuit originates and unfolds in the unconscious. Our behavior is directed and motivated by goals outside of …