Communicative affordance of industrial design sketching

摘要: Design sketching, as a key designing technique and rapid visual demonstration of design thinking, reasoning, exploration, is being vastly utilized by industrial designers to communicate their thoughts ideas about situation. Despite the significance communicative aspects of sketching wide range creative activities in particular, product design processes, it not yet well-instructed activity. It argued that one aspect ambiguity associated with sketching related absence human figures intended user(s) interacting with product. Our observations suggest sketches generated vast majority of industrial students Iran are extent they should. As result, the communicative cannot be fulfilled. In this paper, affordance examined based on their features particular focus on using elements. The paper concludes discussing educational factors influencing sketch qualities potential ways fix the problem.