The psychology of energy efficiency labels: Trust, involvement, and attitudes towards energy performance certificates in Ireland

摘要: Abstract Energy Performance Certificates (EPCs) aim to inform owners, occupiers, tenants, real estate agents and other relevant groups about the energy efficiency of buildings. Although house buyers renters often recognize these certificates, they do not use them. One explanation for this is lack trust in certificates. This paper presents results an online survey (n = 354), which role perceived source credibility, certificate people’s involvement was studied on renters’ attitudes towards EPCs Ireland, so-called BER labels. The showed that a key determinant EPCs, i.e., become more positive when people However, how used formation depends cognitive (i.e., referring information processing activities achievement idealization states) affective (referring feelings achievements certain emotional states). These two types moderate effect different ways: high-cognitive amplifies attitudes, whereas high-affective suppresses attitudes. has important theoretical implications, as both are measured together. Equally policy implications: we conclude if levels relatively high, policies focusing increasing likely be effective, low, strategies should enhance involvement.