It is nice to be important, but it is more important to be nice: Country-of-origin's perceived warmth in product failures
作者： Huimin Xu , Ada Leung , Ruoh-Nan Terry Yan
DOI: 10.1002/CB.1419
关键词: Competence (human resources) 、 Nice 、 Social psychology 、 Country of origin 、 Stereotype content model 、 Psychology 、 National stereotypes
摘要: … foreign company and its products, they may conjure up their perception of the origin country to represent the company. … It has a limited ability to affect US interests either way.” Along the …
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