作者:
关键词: Marketing 、 New product development 、 Sustainable solutions 、 Knowledge management 、 Production (economics) 、 Business 、 Product (category theory) 、 Toughening 、 Legislation 、 Social issues 、 Corporate management
摘要: Toughening environmental legislation, national and supra-national product policies growing customer demands are focusing the attention of companies on broader social issues linked to creation delivery their products services. There is now a need for appropriate management structures, practical tools increased awareness among all stakeholders in development process throughout entire lifestyle. These have implications corporate management, design production strategies. This book provides both analysis case studies why how developing new services fit "triple-bottom-line" expectations.