Sustainable Solutions : Developing Products and Services for the Future

作者:

DOI: 10.4324/9781351282482

关键词: MarketingNew product developmentSustainable solutionsKnowledge managementProduction (economics)BusinessProduct (category theory)TougheningLegislationSocial issuesCorporate management

摘要: Toughening environmental legislation, national and supra-national product policies growing customer demands are focusing the attention of companies on broader social issues linked to creation delivery their products services. There is now a need for appropriate management structures, practical tools increased awareness among all stakeholders in development process throughout entire lifestyle. These have implications corporate management, design production strategies. This book provides both analysis case studies why how developing new services fit "triple-bottom-line" expectations.

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