Managerial Knowledge of the Concept of Sustainability Marketing

摘要: Abstract This chapter investigates the awareness and level of implementation sustainability marketing concept in small medium-sized enterprises (SMEs) selected Western European Central-Eastern countries. This study will focus primarily on comparing countries combined respective country groups. The data underlying this evaluation were gathered as part an international research project by surveying SME managers six assess whether main hypothesis – that there is a significant positive correlation between country’s socio-economic development accurate. be verified based individual sub-hypotheses. findings from verification process clearly reveal applicable. following organized follows. First, managers’ attitudes towards are described. Second, knowledge presented. final focuses significance for corporate strategy over time.