Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors
作者： KARIN ALANT , JOHAN BRUWER
DOI: 10.1080/0957126042000300308
关键词: Destinations 、 Consumer behaviour 、 Construct (philosophy) 、 Location 、 Visitor pattern 、 Context (language use) 、 Advertising 、 Wine 、 Geography 、 Marketing 、 Tourism
摘要: Most wine tourists and visitors to regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit in order have wine‐related experiences. An exploratory tourism research study the Coonawarra McLaren Vale South Australia measured motivations for engaging specific behaviours related thereto. The results are exposited by means suggested conceptual motivational framework tourism. is simple construct consisting three main dimensions: Visitor, Wine Region Visit Dynamic (viewed terms first‐time repeat visitation). As an adjunct these, there multivariate evolving sub‐dimensions motivation behaviour geographic location region, purpose visit, etc., which augment dimensions. revealed that dimension affected relation permanent ...
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