Product Marketing and Channel Management in Electronic Commerce

摘要: Marketing managers developing strategies to market products on the Internet are faced with important issues. We suggest that use of Web advertising, virtual store-fronts and communities provides innovative opportunities for marketers communicate consumers, understand their preferences personalize marketing offers at far lesser costs more effectively than through traditional means. The can also extend fulfill transaction distribution needs consumers new consumer processes, thus becomes a channel. Considering unique characteristics channels, we product in identifying right channel product. Further, present framework management help organizations integrate into strategy.