Method and system for dynamically incorporating advertising content into multimedia environments
作者： Christopher R. Newcombe , Richard D. Ellis , Michael T. Stradley , Michael Yiu-Kwan Siu , Chris Oje
DOI:
关键词: Client system 、 Game client 、 Multimedia 、 Advertising 、 Scheduling (computing) 、 Computer science
摘要: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon set of criteria, to deliver receiving client system, game client. The system typically determines locations within the where advertisements desirably inserted. Associated with these ad tags that specify criteria ads including, example type, genre, scheduling information, sent by inserter select appropriate ads. sends them conforming criteria. then renders selected in location.
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