作者: Richard Morgan , Marie Lesueur , Laura-Mars Henichart
DOI: 10.1007/978-94-007-7911-2_9
关键词: Marketing 、 Fishery 、 Analytic hierarchy process 、 Fishing industry 、 Diversification (marketing strategy) 、 Economic viability 、 Business 、 Agriculture
摘要: In response to the increasing difficulties faced in marine fishing industry, concept of multifunctionality (as previously observed agriculture) is emerging through a diversification activities. Fishers may resort alternative practices order sustain their activity by calling on new ways interact with environment, institutional players, scientists, local stakeholders and customers. This chapter outlines preliminary findings study fisheries activities among English French fishers Channel. A multi-method research approach adopted consisting an inventory existing activities, survey Channel fishery. The Analytic Hierarchy Process (AHP) used determine relative importance that attribute constraints upon diversification. results show range fishing-related are currently practised Channel, although scale scope suggest at present this minority undertaken mainly inshore fishers. Stakeholders identified economic viability administrative obstacles as main both France England, lack opportunities was also perceived be key factor for