作者: Dongjin Yang , Chin Tachia , Liu Ren-huai , Zuowei Yao
关键词: Panacea (medicine) 、 Indigenous 、 Economics 、 Process (engineering) 、 China 、 Analytic hierarchy process 、 Marketing 、 Social network 、 Automotive industry 、 Politics
摘要: China has become the world’s largest vehicle market, because of strong governmental support to boost car sales and particularly establishment joint ventures between state-owned enterprises world-class automakers. However, many Sino-foreign have performed unsatisfactorily in terms creating indigenous brands, purpose this paper is explore cause-and-effect relationships among policy support, own-brand innovation China’s passenger-car industry.,After briefly introducing development history Chinese auto industry reviewing relevant literature, first, analytic hierarchy process method used create a unique, context-specific equation measure degree China. This then uses hierarchical multiple regression 2014 public data set.,The findings show that increases preference firms for producing foreign-brand cars, while such relationship fully mediated by ventures.,The research brings greater deeper insights into interplay policy, conduct strategy international showing may not always be beneficial, but sometimes detrimental innovation.,This can seen as an exciting step adds better understanding role political shaping strategic choices brand automobile industry. The proposed novel, approach evaluating embodies distinctive institutional complexity intricate social network embedded local market during period socio-economic transformation – original field.