Estimating attributes importance for container shipping industry by closing the listening gap with maximum convergent validity
作者： Kee-Kuo Chen , Hui-Ping Ho , Ching-Ter Chang
DOI: 10.1016/J.TRE.2015.04.006
关键词: Container (abstract data type) 、 Marketing 、 Closing (real estate) 、 Convergent validity 、 Proposition 、 Business 、 Personal selling 、 Active listening 、 Word of mouth 、 Purchasing
摘要: This paper estimates the relationship of attributes importance (AI) to prospect purchase intention by closing listening gap between customers and managers container shipping companies. A proposition minimum cross entropy is proposed find a solution problem with maximum convergent validity, this used estimate AI, in which both opinions about AI companies are included. Results indicate that price, discount, personal selling, word mouth, most important intention, within industry. In addition, managerial implications also discussed.
sci-hub.se 参考文章(90)
Frederick F Reichheld, The one number you need to grow. Harvard Business Review. ,vol. 81, pp. 46- 54 ,(2003)
L. Lore Campbell, Geometric Ideas in Minimum Cross-Entropy Entropy Measures, Maximum Entropy Principle and Emerging Applications. pp. 103- 114 ,(2003) , 10.1007/978-3-540-36212-8_5
Moshe Ben-Akiva, T Morikawa, Estimation of travel demand models from multiple data sources International Symposium on Transportation and Traffic Theory, 11th, 1990, Yokohama, Japan. ,(1990)
Valarie A. Zeithaml, A. Parasuraman, Reassessment of expectations as a comparison standard in measuring service quality: Implications Journal of marketing: A quarterly publication of the american marketing association. ,vol. 58, pp. 111- 124 ,(1994)
Alan Randall, A Difficulty with the Travel Cost Method Land Economics. ,vol. 70, pp. 88- 96 ,(1994) , 10.2307/3146443
Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta, Understanding the interfaces: Industrial Marketing Management. ,vol. 31, pp. 491- 504 ,(2002) , 10.1016/S0019-8501(01)00201-2
George Garrett Judge, Amos Golan, Douglas Miller, Maximum entropy econometrics: robust estimation with limited data Published in <b>1996</b> in Chichester [England] ;New York by Wiley. ,(1996)
Trudy Ann Cameron, Combining contingent valuation and travel cost data for the valuation of non-market goods. Land Economics. ,vol. 68, pp. 302- 317 ,(1992) , 10.2307/3146378
Peter C. Verhoef, Philip Hans Franses, Combining Revealed and Stated Preferences to Forecast Customer Behaviour: Three Case Studies: International Journal of Market Research. ,vol. 45, pp. 467- 474 ,(2003) , 10.1177/147078530304500402
Shin-ichi Tsuji, Fumio Takahashi, Noriaki Kano, Nobuhiko Seraku, Attractive Quality and Must-Be Quality JOURNAL OF THE JAPANESE SOCIETY FOR QUALITY CONTROL. ,vol. 14, pp. 39- 48 ,(1984)