Managing business-to-business marketing relationships in consulting engineering firms
作者： Pierre Filiatrault , Jozée Lapierre
DOI: 10.1016/S0019-8501(96)00090-9
关键词: Relationship marketing 、 Field (Bourdieu) 、 Business to business marketing 、 Empirical research 、 Marketing management 、 Process (engineering) 、 Marketing 、 Professional services 、 Customer relationship management 、 Business
摘要: … in firms offering professional services (consulting engineering services) to businesses. Data … Our results show that relationship marketing from the perspective of consulting engineers …
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sci-hub.se 参考文章(31)
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