The value of online surveys

摘要: Purpose – To provide a thorough analysis of the role internet in survey research and to discuss implications online surveys becoming such major force research.Design/methodology/approach The paper is divided into four sections: an strengths potential weaknesses surveys; comparison with other formats; discussion on best uses for how their may be moderated; overview services being offered by world's largest firms.Findings If conducted properly, have significant advantages over formats. However, it imperative that mitigated only used when appropriate. Outsourcing functions growing popularity.Practical provides very useful source information impartial advice any professional who co...