The Hofstede model: Applications to global branding and advertising strategy and research
作者： Marieke de Mooij , Geert Hofstede
DOI: 10.2501/S026504870920104X
关键词: Advertising 、 Hofstede's cultural dimensions theory 、 Brand names 、 Order (exchange) 、 Sociology 、 Cultural diversity 、 Marketing 、 Globalization 、 Point (typography) 、 Global marketing 、 Advertising research
摘要: … advertising. Many recent studies point at the necessity of adapting branding and advertising strategies … are most relevant to branding and advertising, and reviews studies that have used …
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sci-hub.se 参考文章(76)
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