Managing creativity and innovation

摘要: Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. "Managing Creativity Innovation" explores the manager's role in sparking organizational creativity offers insight into what leaders must do increase successful Contents include: generating new ideas recognizing opportunities; moving innovation market; removing mental blocks creativity; establishing strategic direction profitable product development; brainstorming fostering creative conflict within groups; creating innovation-friendly culture; plus, readers can access free interactive tools on Harvard Business Essentials companion web site.Series Adviser: Ralph Katz Dr. professor of management at Northeastern University's College Management Technology Group M.I.T.'s Sloan School Management. He has carried out extensive research technology-based with emphasis technical professionals project teams. The reliable source busy managers, "The Essentials" series designed provide comprehensive advice, personal coaching, background information, guidance most relevant topics business.Drawing rich content from Publishing other sources, these concise guides are carefully crafted highly practical resource all levels experience. To assure quality accuracy, each volume closely reviewed by specialized adviser world class business school. Whether you manager interested expanding your skills or experienced executive looking resource, solution-oriented books offer answers fingertips.