Telephone search supported by keyword map to advertising

摘要: A technology platform for the delivery of dynamic, interactive audio advertisements which may be played in response to a consumer initiated request information via telephone. More specifically, invention provides advertising supported services that are related keyword specified request. In one specific embodiment, at customer station, is connected call processing system. The system then receives from consumer. To determine response, examined presence or more keywords not necessarily associated with telephone directory assistance and/or business categories as assigned by service other provider. used subject matter area request, and an advertisement categorized within identified.