Evidential positive opinion influence measures for viral marketing

摘要: The viral marketing is a relatively new form of that exploits social networks to promote brand, product, etc. idea behind it find set influencers on the network can trigger large cascade propagation and adoptions. In this paper, we will introduce an evidential opinion-based influence maximization model for marketing. Besides, our approach tackles three scenarios in real world. first scenario concerns who have positive opinion about product. second deals with product produces effects users also opinion. third involves produce negative other concerning question. Next, proposed six measures, two each scenario. We use detected Finally, show performance measure through some experiments conducted generated dataset real-world collected from Twitter.