Evidential positive opinion influence measures for viral marketing

作者: Siwar Jendoubi , Arnaud Martin

DOI: 10.1007/S10115-019-01375-W

关键词: MaximizationNegative opinionInfluencer marketingSet (psychology)AdvertisingProduct (category theory)Social networkComputer scienceViral marketing

摘要: … [11], we consider past propagation for influence maximization. … In the next step, we define two influence measures for each … of followers, mentions, retweets and tweets across our data. …

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