Research on the Mechanism of Cold Chain Logistics Subsidy

摘要: Considering the coexistence of cold chain agro-products and ordinary in market, research object is logistics subsidy. It designed that a supply system consisting duopoly upstream suppliers downstream retailer for research. The mechanism subsidy studied by analyzing influence on pricing behavior decision-making agro-products. Based decentralized model without government subsidy, differential with established order to reduce cost optimal strategy two their can be obtained solving this problem. finds caused achieve profit Pareto improvement suppliers, retailer, agro-products, but cannot whole chain. Therefore, view loss efficiency decision-making, Shapley value method used make coordination, contract coordination designed. Finally, sensitivity parameters analyzed numerical example.