作者: Nitchapanrawee
DOI: 10.3844/JSSP.2011.504.507
关键词: Quality (business) 、 Business 、 Salty taste 、 Local wisdom 、 Ingredient 、 Product (business) 、 Production (economics) 、 Agricultural science 、 Advertising 、 Order (business) 、 Taste (sociology)
摘要: Problem statement: The problem of research is derived from a lack study and understanding about the production condiment Isan food and ingredients being introduced into commercial, even though popular among consumers, widespread both inside and outside country. government policy to expand trade create an export value of Isan products. purpose local wisdom in field application of ingredients used food. problems applying to produce for consumption into commercial. Approach: fields are Kalasin, Khon kaen, Maha Sarakham Roi-Et. These places culture original application that have been producing present also consumers widespread. There 5 types chosen be proposition; Kaeng Wai (Curry Wai), Kai Yang (Roasting chicken), Tom Kai Ban (Boiled Mok Lab Pla Thong (Grilled Pla Thong) Om (Fish soup) 9 restaurants. Using qualitative data gathering from concerning document, will collected fieldwork, survey, observation, interviews and focus group discussion totally 71 informants, presenting result by using analytical descriptive. Results: herb that easy find area. It deodorizing meat as garnish give taste flavor consumer. highlighted spicy salty. A Spicy taste from hot chili dried chili. Salty can regarded important deliciousness an identity pickled fish salt. using wisdom for ingredient available product it quite expensive some seasons. Problems encountered with low quality products, rear labor and long period times produce keep product. Applying for production commercial, fresh washed with water unnecessary parts cut away simple kitchen order to prepare drying technique dryer heated air, drum freeze. The research attempts out test senses evaluation, smell, color and taste packaging ticketing show ingredients, condiment, proportion guidance how store Conclusion/ Recommendation: Applying into commercial way basic apply develop by integrating between original modern technology. Both two ways control the temperature moisture gain most resemble to keep difficult seasons, saves time natural resources; cook has the prospect developed industry import export. bring income into country, including enabling recognized worldwide.