How to avoid the tragedy of alternative food networks (AFNs)? The impact of social capital and transparency on AFN performance

摘要: Alternative food networks (AFNs) have recently emerged in the landscape as new ways of production, distribution and consumption which are alternatives to traditional system. Drawing on tragedy commons, this paper aims test role played by social capital transparency reducing customer's lethargy thus enhancing AFN performance terms frequency quantity purchases made customers.,An ordered probit model was used analyse data from a strong database 2,115 Italian customers. Given novelty topic, quantitative survey anticipated preliminary qualitative study based in-depth interviews, focus groups participant observation.,Customers play an active communities, co-creating value together with other actors network. The two independent variables tested model, transparency, positively significantly affect customers' within AFNs, occurrence commons.,To authors' knowledge, represents one first attempts measure, through method, effect drivers (i.e. transparency) performance. Theoretical, managerial policy implications will be thoroughly presented discussed along paper.