Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

摘要: Abstract This study conceptualizes and tests a framework to understand consumers’ intention use environment-friendly ethical transportation medium. It primarily uses decision-making model extends it under the purview of self-consistency theory. Based on survey 158 respondents analysis using structural equation modeling process macro, this establishes mediating role moral judgement, self-accountability perceived consumer effectiveness in forming is one first studies provide insights medium process. also contributes literature view additional factors like effectiveness. The overall findings suggest new perspectives context choice provides some valuable guidance service providers policymakers dealing with mediums.