Testosterone at your fingertips: Digit ratios (2D:4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates

摘要: Abstract While hormones have been shown to impact a wide range of behaviors, little is known regarding their influence on consumer behavior. The current research examines the association between digit ratios and courtship-related consumption. Digit (2D:4D rel 2) are indicators prenatal testosterone exposure assessed by measuring finger length. In Study 1, masculinized (low ratios, high testosterone) in men were associated with greater consumption acquire mates, this was stronger for mating confidence. women, feminized (high low mates. 2, engaged offering romantic gifts as means retaining gift giving. Our findings suggest that leads consumption, whereas women.