Investigating specific concerns about different food hazards
作者： Susan Miles , Lynn J Frewer
DOI: 10.1016/S0950-3293(00)00029-X
关键词: Public health 、 Business 、 Laddering 、 Public trust 、 Food safety 、 Risk perception 、 Food security 、 Salmonella Food Poisoning 、 Environmental health 、 Risk analysis
摘要: The increase in public concern regarding food hazards and decline trust risk regulators suggests that there is a need to identify the actual concerns held by specific order develop effective communication. In this paper we report findings of semi-structured interviews, using laddering technique, aimed with regard five (BSE, genetic modification food, high fat diets, pesticide residues Salmonella poisoning). It was found most identified characteristics were unique hazards, though some shared. supported validation study more representative sample public. discussion argues messages addressing these will be relevant than general messages, which may lead
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