Effect of e-cigarette advertisements and antismoking messages on explicit and implicit attitudes towards tobacco and e-cigarette smoking in 18-65-year-olds: a randomised controlled study protocol.

摘要: Introduction: Since the advent of e-cigarettes, e-cigarette advertising has escalated and companies are able to utilise marketing strategies which not permissible for tobacco products. Research into effect on attitudes towards e-cigarettes is in its infancy. To date, no research compared indirect (implicit) measures attitude with direct (explicit) measures. Furthermore, little consideration been given how viewing on-line advertisements may have an or positive undermine anti-smoking public health messages. The objectives this study investigate (i) relationship between explicit implicit (ii) these (iii) upon efficacy Methods Analysis: In Experiment 1 ANCOVA will be conducted determine whether advertisement, a neutral image, if differ smokers, vapers non-smokers aged 18 25 years. 2, moderation analysis assess moderate psychological messages participants 65 each experiment, measured pre post intervention week later (n=150), that smokers (n=50), (n=50) (n=50). Ethics Dissemination: Approval by London South Bank University’s’ (LSBU) Committee. findings studies submitted publication disseminated via conferences. results integrated course provision practitioners training at LSBU.