Social normalisation: using marketing to make green normal
作者： Ruth Rettie , Kevin Burchell , Chris Barnham
DOI: 10.1002/CB.1439
关键词: Sociology 、 Normal behaviour 、 Green marketing 、 Focus group 、 Mainstream 、 Consumer behaviour 、 Sustainable products 、 Marketing
摘要: … role of marketing as an approach to sustainable behaviour change. Although marketing has … The difficulty experienced in trying to change habits partly helps to explain why consumers …
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sci-hub.se 参考文章(44)
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