System and method for audience targeting

作者: Igor Postelnik , Mark Lowe , Andrew Cron , Walter Elder , Erika Burger

DOI:

关键词: Group (periodic table)Matching (statistics)MultimediaWorld Wide WebGeographySet (abstract data type)

摘要: A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented comprises logging content consumed by first group of users. The categorized into set topics. topics are mapped plurality users in trade zone. Based on profile matching according topic an advertisement campaign, second identified from the