The Effect of Context-Related Moderators on the Internationalization-Performance Relationship: Evidence from Meta-Analysis

作者: Mario Krist

DOI: 10.1007/978-3-8349-9498-1_2

关键词: Demographic economicsForeign direct investmentDiversification (marketing strategy)InternationalizationEmpirical researchCountry of originPsychologyMeta-analysisProduct (category theory)Context (language use)Marketing

摘要: and Key Results ■ After thirty years of research on the relationship between internationalization firm performance, findings direction magnitude are still contradictory. This paper quantitatively reviews prior in an attempt to reconcile fragmented results. We address question if how relates perfor- mance by integrating from 36 studies (41 samples, N = 7,792) using method meta-analysis. find empirical support for a significant positive at aggregate level. Equally important, meta-analysis reveals that is moderated R&D intensity, product diversification, country origin, age size.

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