PRESTIGE GOODS AND SOCIAL STATUS IN VIRTUAL WORLDS
作者： Oliver Hinz , Martin Spann , Il-Horn Hann
DOI:
关键词: Marketing 、 Economics 、 Social status 、 Social capital 、 Matching (statistics) 、 Prestige 、 Conspicuous consumption 、 Social network 、 Investment (macroeconomics) 、 Occupational prestige
摘要: We study the effect of conspicuous consumption on social status in an online virtual world. Based previous literature, we hypothesize that purchases rare items can confer higher status. test this at German Habbo Hotel, network with more than 1.5 million registered users. Using propensity scoring algorithm, separate selection (e.g., active/attractive players buy prestige goods) from treatment buying goods increases status). Our results indicate a significant and large improvement. A subject who is conspicuously consuming wins average 13.2 friends while his matching twin only 5.1 over same time period. This seems consistent notion be seen as investment
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