How Online Product Reviews Affect Retail Sales: A Meta-analysis
作者： Kristopher Floyd , Ryan Freling , Saad Alhoqail , Hyun Young Cho , Traci Freling
DOI: 10.1016/J.JRETAI.2014.04.004
关键词: Meta-analysis 、 Marketing 、 Business 、 Retail sales 、 Product reviews 、 Design elements and principles 、 Product type 、 Empirical research 、 Electronic word of mouth 、 Advertising
摘要: … of online product reviews. Specifically, we examine the effect of online product reviews on … relating to characteristics of the reviews and the products being evaluated that enhance or …
sci-hub.se 
researchgate.net 参考文章(120)
Michael Moyer, Manipulation of the Crowd Scientific American. ,vol. 303, pp. 26- 28 ,(2010) , 10.1038/SCIENTIFICAMERICAN0710-26
DBA Khosrow-Pour, None, Encyclopedia of E-commerce, E-government and Mobile Commerce IGI Publishing. ,(2006)
Susan T. Fiske, Daniel T. Gilbert, Gardner Lindzey, Handbook of social psychology ,(1935)
Kay Dickersin, Publication Bias: Recognizing the Problem, Understanding Its Origins and Scope, and Preventing Harm John Wiley & Sons, Ltd. pp. 9- 33 ,(2006) , 10.1002/0470870168.CH2
John E. Hunter, Frank L. Schmidt, Methods of Meta-Analysis: Correcting Error and Bias in Research Findings ,(1990)
Qiang Ye, Bin Gu, Wei Chen, Measuring the Influence of Managerial Responses on Subsequent Online Customer Reviews – A Natural Experiment of Two Online Travel Agencies Social Science Research Network. ,(2010) , 10.2139/SSRN.1639683
Xiaoquan (Michael) Zhang, Neveen Farag Awad, Chrysanthos Dellarocas, EXPLORING THE VALUE OF ONLINE REVIEWS TO ORGANIZATIONS: IMPLICATIONS FOR REVENUE FORECASTING AND PLANNING international conference on information systems. pp. 379- 386 ,(2004)
Sridhar Moorthy, Hao Zhao, Advertising Spending and Perceived Quality Marketing Letters. ,vol. 11, pp. 221- 233 ,(2000) , 10.1023/A:1008135126025
Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, Christine Moorman, Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings and Guidelines Journal of Marketing Research. ,vol. 45, pp. 261- 279 ,(2008) , 10.1509/JMKR.45.3.261
Jacqueline Johnson Brown, Peter H. Reingen, Social Ties and Word-of-Mouth Referral Behavior Journal of Consumer Research. ,vol. 14, pp. 350- 362 ,(1987) , 10.1086/209118