Understanding news sharing in social media : An explanation from the diffusion of innovations theory
作者： Long Ma , Chei Sian Lee , Dion Hoe-Lian Goh
关键词: Opinion leadership 、 Social psychology 、 Originality 、 Preference 、 Structural equation modeling 、 Psychology 、 Value (ethics) 、 Credibility 、 Social media 、 Homophily
摘要: Purpose – The purpose of this paper is to draw from the diffusion innovations theory explore multi-levels influences (i.e. individuals, networks, news attributes) on sharing in social media. Design/methodology/approach A survey was designed and administered 309 respondents. Structural equation modelling analysis conducted examine three levels influential factors. These included self-perceptions opinion leadership seeking at individual level, perceived tie strength homophily network finally, credibility preference attribute level. Findings results revealed that leadership, online networks had significant effects users’ intention However, seeking, homophily, were not significant. Originality/value T...
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