Making Shops from Blogs: An Emerging Online Retailing Phenomenon in Southeast Asia
作者： Rodney Lim , Justo Amador Diaz , Debiprasad Dash
DOI:
关键词: Advertising 、 Southeast asia 、 Social media 、 Phenomenon 、 Engineering
摘要: Operating as mini online shops hosted on freely available social media such blogs and networking sites, blogshops have quietly emerged to become significant platforms for mass participation in e-commerce Singapore Malaysia. This paper introduces the blogshop establishes it development of a unique socially-oriented approach e-commerce. It reports findings from pilot study that describes its attributes way they operate.
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