Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing.

摘要: Despite the popularity and noted utility of Wandersman colleagues' (2008) Interactive Systems Framework, literature currently provides a primary focus on delivery organizations' supportive stakeholders' capacities strategies to implement innovations, presenting critical gap in understanding. Unfortunately, reflective larger void community dissemination implementation efforts, there is more limited innovations. This paper presents social marketing as supplement Prevention Synthesis Translation System (PSTS), system responsible for dissemination. The study practice innovation synthesis translation examined literature; based conclusions drawn, theory used provide systematic approach improving within Framework. Specifically, three gaps related PSTS are identified that align with can be filled using marketing. Social defined presented by providing practices, systems context, effectively communicating influencing change. By blending aim improve understanding strategic communication its role effective dissemination, subsequent implementation,