Consumer Research: Introspective Essays on the Study of Consumption

作者: Morris B. Holbrook

DOI:

关键词: RomanticismEpicureanismLyricismIntrospectionPsychologyAestheticsAdvertisingConsumption (sociology)JazzConsumer research

摘要: A Brief History of Morris the Cat Theory Development is a Jazz Solo On Hatching Program Consumer Research What Is Research? O, Consumer, How You've Changed Whither Romanticism, Subjective Personal Introspection, and Epicurean The Role Lyricism in Dogmatism Catastrophe Marketing Thought I'm Hip Epilogue

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