Investigating the determinants of low adoption of tablet PCs in Korean firms: Effects of value perception and alternative attractiveness

摘要: Abstract Many IT innovations show significantly different results from the expectations or market forecasts in diffusion perspective. Tablet PCs have gained immense attention as useful devices for improving productivity and enhancing customer relationship firms. However, of tablet firms has been progressing slowly. This study examines effects value perception alternative attractiveness on PCs, using survey data Korean The reveal that perceived low benefits, monetary non-monetary sacrifices are determinants value, which turn influences adoption intention PCs. Alternative is also associated with intention. Furthermore, firm innovativeness moderates between We discuss theoretical implications barriers model suggest practical successful firms, focused