Older consumers adopting information and communication technology: Evaluating opportunities for health care applications

摘要: Sanna Sintonen Older consumers adopting information and communication technology: Evaluating opportunities for health care applications Lappeenranta 2008 187 p. incl. 2 Appendices Acta Universitatis Lappeenrantaensis 326 Diss. University of Technology ISBN 978-952-214-656-4, 978-952-214-657-1 (PDF), ISSN 1456-4491 The purpose this dissertation is to analyse older consumers’ adoption technology innovations, assess the effect aging related characteristic, evaluate willingness apply these technologies in services. This topic considered important, because population Finland (as other welfare states) thus offers a possibility marketers, but on hand threatens society with increasing costs healthcare. Innovation has been under research from several aspects both organizational consumer research. In behaviour, theories have developed predict responses innovation. present carefully reviews previous takes closer look at theory planned acceptance model diffusion innovations perspective. It here suggested that there can be combined complemented ICT among consumers, taking personal characteristics into account. fact, are very few studies concentrated innovation research, was clear indent context studied mainly point view. If applied between individual end-user service provider, cannot shrugged off. uses empirical evidence survey targeted 55-79 year old people one city Southern-Carelia. analysis based structural equation modelling found useful estimating causal relationships. tested models were stage computers mobile phones, intention future services devices communication. succeeded behaviour phones PCs as well intentions Perceived status three components behind it (depression, functional ability, cognitive ability) influence perception anxiety. Better leads less age assessed control variable, order its compared characteristics. Age influenced perceptions, lesser extent health. analyses suggest major determinant current perceived behavioural control, additionally anxiety indirectly inhibit through control. When focusing intentions, key issue usefulness needs highlighted when new launched. Besides usefulness, online reliability important affects indirectly. To conclude by age, also perceptions On hand, launching types possible after reliable useful.