The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years
作者： Daniel J. Bretl , Joanne Cantor
DOI: 10.1007/BF00287963
关键词: Content analysis 、 Stereotype 、 Television advertising 、 Social science research 、 Gender role 、 Demography 、 Gender studies 、 Potential effect 、 Narrative 、 Psychology
摘要: … of trends in sex roles in television commercials, saying "the findings of this study provide considerable evidence of improvement in role portrayals of women." They further state, …
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sci-hub.se 参考文章(13)
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