ENVIRONMENTAL RESPONSIBILITY AS A FORM OF MARKETING STRATEGIES, INFLUENCE ON MARKET SHARE
作者： Mashari , J. Almotawteh
关键词: Monopoly 、 Competitor analysis 、 Marketing 、 Market share 、 Order (exchange) 、 Strategic planning 、 Descriptive statistics 、 Business 、 Profitability index 、 Quality (business)
摘要: The development witnessed by the world and changes in global economy imposed on organizations to adopt environmental responsibility. Therefore, major international seek develop strategic plans preserve environment reduce use of polluting resources which led increasing its profitability, market share maximizing relationship with competitors customers. Current study aimed at examining role responsibility organizational within four main variables are (internal operations, values, policies management awareness). A questionnaire was adopted order gather data from a sample (321) marketing sales managers industrial sector Kuwait. Utilizing descriptive statistics, linear regression multiple through SPSS; results accepted hypothesis expressed ability boost share. In addition that, it appeared that among chosen internal operations seemed have highest influence terms decreasing production costs giving chance for increase quality lower prices attract more customers, meet thus get higher Study recommended expecting is not unlimited; rather dependent many monopoly laws, so must foundations logical thoughtful way.
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