Rural entrepreneurs: what are the best indicators of their success?

作者: Erick Eschker , Gregg Gold , Michelle D. Lane

DOI: 10.1108/JSBED-07-2016-0112

关键词: EconomicsBusiness caseBusiness analysisEntrepreneurshipMarketingBusiness modelBusiness networkingElectronic businessNew business developmentLine of business

摘要: Purpose New small businesses are the cornerstone of many rural communities. They provide needed products and services, new opportunities for employment, general vitality. The economic impact these have on their town county important indicators an area’s success. purpose this paper is to examine newly started that within three or four years age less, factors may led success failure. Here, sources advice, means financial support, background experience firm’s founder been found be correlated with business success. Design/methodology/approach The analysis using Probit regression yielded models wherein female owners, family help a Hispanic ownership had significant predicting performance all were negative relationships. as proposed presented. Of course correlation does not imply causation, which authors cannot sure factor associated will lead But, first step in determining whether there differences between successful unsuccessful businesses. Findings The findings showed previous distinct marketing efforts also profitability. other significant. A second phase This represents difficulties encountered groups garnering support they need succeed. It was interesting use plan did succeed. Research limitations/implications Using Regression χ2 data most appropriate accurate date set type. There much more accomplished entrepreneurship techniques would type data. Practical implications Business plans predict potential costs profits. In study however, find having differentiated business’s performance. If it can replicated, out what unique about areas finding. do help, then preplanning help? finding correct, development agencies wish cut back resources devoted writing plan, devote them areas. Being member network group success. Social implications The growth entrepreneurial well documented. These social impacts local community only by providing services but employment. research imperative best proliferate. Originality/value There has very little entrepreneurship. takes look at failure over one-year period when succeed fail. done examining tools successful.

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