Food Neophobia and Variety Seeking — Consumer Fear or Demand for New Food Products

作者: Liisa Lähteenmäki , Anne Arvola

DOI: 10.1007/978-3-662-04601-2_11

关键词: MarketingPsychologyNeophobiaFood choiceFood scienceFood productsVariety seekingFamiliar food

摘要: Food neophobia influences our willingness to try new foods and thereby how we accept into diet. Once the threshold of trying a food has been crossed, other mechanisms such as exposure, liking for food, possible physiological effects, convenience so on, can influence further use food. Therefore act an internal gatekeeper in

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